Recently, the sudden rise in the number of fraudulent calls and messages has caused havoc among the consumers. The Telecom Regulatory Authority of India(TRAI) has been diligently working towards framing guidelines in respect of regulating Unsolicited Commercial Communications (UCC) or SPAM messages. Last month, the authority released directions regarding implementation of Digital Consent Acquisition (DCA) under Telecom Commercial Communications Customer Preference Regulations 2018, TCCCPR 2018. Under the notification, TRAI has directed that the telecom service providers have to implement a system where telemarketers can capture the consent of the end customer/ consumer in a digitally verified manner.
White Water has prepared a summary document (attached below) capturing the significant highlights of the official directions, give it a read!
Do write to us at osp@whitewater.co.in for any support/ clarifications related to these directions.