
Telemarketing/ DLT Consultation
In today’s business world, communicating with customers through calls and SMS is a vital part of growth. Whether it’s to promote products, share service updates, or provide important information, these messages help businesses stay connected and build strong customer relationships.
However, with the increasing number of unwanted and spam messages, it has become necessary to regulate how businesses communicate. To address this, the Telecom Regulatory Authority of India (TRAI) introduced a set of rules and systems to ensure that customer privacy is respected and only authorised, consent-based communication takes place. This is where Telemarketing and DLT (Distributed Ledger Technology) Consultation comes into play.
What is Telemarketing / DLT Consultation?
TRAI requires all businesses involved in sending promotional or service-related SMS or making telemarketing calls to register with the DLT platform, which is managed by telecom service providers (TSPs).
DLT is a blockchain-based system that keeps a transparent and tamper-proof record of all commercial communications.
Telemarketing/DLT consultation helps businesses understand and follow the regulations, complete necessary registrations, set up headers and templates correctly, and ensure that all communications are sent with customer consent. It also ensures businesses align with the TCCCPR (Telecom Commercial Communications Customer Preference Regulations) framework set by TRAI.
What Happens If You’re Not Compliant?
If a business sends bulk SMS or makes promotional calls without registering on the DLT platform or following TRAI’s regulations, the consequences can be serious, which include:
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Blocking of SMS or call routes by telecom providers
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Penalties and fines imposed by TRAI or the TSP
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Customer complaints leading to negative brand perception
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Legal and operational disruptions, especially during audits
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In short, non-compliance can hurt both your business reputation and communication effectiveness.

How We Can Help You Stay Compliant
At White Water Solutions, we provide end-to-end support for businesses to stay fully compliant with all telemarketing and DLT requirements. Our consultation services include:
DLT Registration Support
We help you complete the entire DLT registration process smoothly. This includes preparing the required documentation, coordinating with your telecom provider, registering your sender IDs (headers), and uploading content and consent templates. Our goal is to ensure your telemarketing operations continue without delays or technical roadblocks.
Guidance on TCCCPR Regulations
We offer expert advice on the TCCCPR guidelines, so your team understands what is allowed and what isn’t. From managing customer preferences to setting up opt-in and opt-out mechanisms, we help you build processes that are both compliant and customer-friendly.
Regulatory Monitoring & Updates
Telemarketing regulations continue to evolve. We keep you updated with the latest changes in TRAI regulations and advise on how these updates may affect your ongoing communication strategies. This proactive approach helps you stay ahead and avoid compliance issues in the future.
Why Choose White Water Solutions?
Compliance Beyond
the Basics
We track every regulatory update and stay on top of all regulatory changes so you can focus on running your business.
Trusted
Regulatory Expertise
From DLT registration to ongoing updates, we provide complete support to keep your telemarketing compliant and efficient.
Solutions for
Every Business Size
Whether you're a startup or a large enterprise, we adapt our services to fit your specific needs and scale.
End-to-End
Support
From DLT registration to risk mitigation, we provide complete support to keep your telemarketing efforts smooth and future ready.